Fifty-plus engagements across two decades — from Fortune 500 launches at global agencies to pre-launch founders working from a single room. What follows is a selection. The work that was allowed to be shown, and the work that is still shippable evidence of how we think.
Full identity system, packaging line (Crunchy, Zesty, Fancy), and eCommerce site for a Canadian vertical farm — from farm to shelf, strategy to production artwork.
Brand mark and logo system for a fruit-category D2C venture. Designed to hold across packaging, retail, and digital — a name that reads in half a second on shelf.
Brand direction and GTM for a payments and travel fintech platform. 35% lift in user acquisition and 28% growth in digital engagement within the first year.
Eight-year engagement as Marketing Director — brand, GTM, digital transformation, and platform build across dozens of client engagements from FMCG to fintech.
GM Business mandate across SaaS, CPaaS, agentic AI, fintech, crypto, marketplaces, and EdTech. Portfolio-level strategy, partnerships, and GTM across seven venture stacks.
Advisory on brand, GTM, and investor narrative for a cloud infrastructure platform. Contributed to the USD 1M pre-seed round led by OneXtel.
Associate Account Director at GREY Group. Launch campaigns for Adobe Technical Communication Suite and eLearning Suite across APAC markets.
Integrated brand and communications work across insurance, asset management, and lending categories. Trust-building in a category where brand is a proxy for balance-sheet.
Strategic pitch and framework design for national-scale public communication and digital infrastructure — integrating traditional medicine systems with modern delivery rails.
Strategic pitch for digital transformation of one of the world's largest postal networks — logistics, identity, and payments at a scale the private sector does not reach.
AI-native brand intelligence platform. Secured a ₹25 Lakh STPI grant and early pilot partners. Proof that consulting expertise is shippable as product.
Marketing Manager mandate across consumer-electronics GTM, retail distribution, and brand positioning during early career. Where the operator instincts were first earned.
Bring us the brief. If we are the right people, we will tell you. If we are not, we will tell you that too.