Essays on brand, tech, agentic AI, and the operating discipline behind them. Short, direct, and written against real engagements. No frameworks for the sake of frameworks. No content-marketing air.
The brief says “rebrand.” The problem is rarely the brand. Nine times out of ten, what the client actually needs is a positioning reset, a distribution fix, or a hard conversation about the product. Here is how to tell which one you are looking at — and what it costs to get each one wrong.
Every enterprise leader has been asked to approve an agentic AI pilot this quarter. Most of the ones that get approved will not ship. Three questions, asked in the first 30 minutes, separate the agent that runs in production from the agent that becomes a slide.
The essay format is short. The engagement is not. If any of these sit adjacent to a real problem you are running, tell us.